When a website is being built for your brand, blog or business, many people assume that once their website is complete, their is nothing left to do but to be found on all of the search engines out there. I really wish it worked like that. If you do not properly use search engine optimization to get your website found, there is no point in even having a website for your blog or product. You can look high and low for expert tips and tricks on SEO but they won’t tell you everything. Here are 5 things you aren’t told when it comes to search engine optimization.
Google & Bing Link & Sitemap Submission
So, you have completed your website and want the search engines to crawl your pages and posts to categorize your site within the search engines. You can wait for Google and Bing to crawl your site, or you can take the initiative to give them the information they need. In comes Google Webmaster and Bing Web Tools. Here you can upload and submit links directly to the search engines, so they know what pages to crawl. In addition, uploading your websites sitemap to Bing and Google will let them know the complete make-up and information in your site, giving you insights into the errors on your website, keyword analytics and more.
Optimizing your Images
Upload your images to your website, put a caption beneath it and your photographs will be seen by everyone. Not if you do not optimize them. Many people make the mistake of just uploading their photo or image with the name “photo1” or 29462017361.jpg. Yes…because people constantly search for 29462017361 on Google. To get better search engine optimization on your Images, make sure to name the image you are uploading something that is relevant to the image and your website. If you upload a graphic design of an apple, you should name it “Graphic Art Apple” or “Apple Graphic Design”. Optimize your images and you, in turn, optimize your site.
The Mighty Badge
There are so many blogs that cover a myriad of topics and interests, so why not connect with one another over relevant topics and information. Incomes The Mighty Badge. Place a logo with HTML coding for that logo on your sidebar or website and ask people to place your badge on their website. You will build a community of linked websites that all have the same information. At the same time, you will build lasting relationships online, which in turn helps with your Search Engine Optimization.
Build an empire, of sorts
You may have several websites for different interest in your life. You may be the owner of a fabulous cooking blog along with a great website to help you understand web design better. Why not link your blog to your informative website to help boost your search engine optimization. In turn, you should place your website on your blog to let others know that you can build them a site or help them with their own blog! Use word association in a way that helps you build an empire, of sorts, online!
Social Media for SEO
With the new Google Algorithm change, social media profiles and optimization is going to be key when it comes to search engine optimization. So because of this change, social media design and management is very important in order to be seen on Google. You must always link your social media outlets together if possible, while gaining traffic on all sites by maintaining visibility with updated posts and information on those social media sites. In addition, optimizing your social media sites with properly named images and using the same username for all social media sites, is also very important for social media and search engine optimization. If you have a strong social media presence, you will hopefully have a better search engine presence.
Adding these 5 search engine optimization tips to your search engine optimization plan will boost traffic and bring in more viewers to your site and content, in turn boosting your traffic and boosting your rank on your specific topic. Happy Optimizing ❤
Image courtesy of Stuart Miles / FreeDigitalPhotos.net